GSyndicates Magazine – Spring 2021
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“The serendipity of fashion”
#Brandipity is a phrase coined by our founder, describing the “serendipity of fashion.” #Brandipity is the propensity of our new and loyal customers to find something that suits their fancy, even if they are not looking for the specific items that they find.
#Brandipity is a play on “ser·en·dip·i·ty” / serənˈdipədē: noun
- A fortunate yet unplanned discovery, also called a happy accident..
- The faculty or phenomenon of finding valuable or agreeable things not sought for.
#Brandipity gives our customers the opportunity to discover new and classic products from our stores. Vote for the products you love. Share your #brandipity with our social media. Experience the serendipity of fashion with GSyndicates!
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